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THE ASTER YOSEGI WOOD LIMITED EDITION

Aster Yosegi Wood fuses traditional Japanese art with material innovation and contemporary design.

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The limited edition Aster Yosegi Wood is a perfect blend of Vertu’s exquisite British craftsmanship and the stunning 200 year old Japanese art of Yosegi-zaiku. Combining the beautiful marquetry pattern created through Yosegi with the unmistakable aesthetic of the Aster, we have developed something truly unforgettable.

In order to bring this latest addition to life, we developed a completely new method for applying Yosegi wood to this phone. This method starts with the original creation of a Yosegi pattern; gluing together oblong timber rods into a block which contains an intricate geometric pattern. The section surface of this pattern is cut into incredibly thin veneers showcasing the sublime Ichimatsu-Ajiro checkerboard detailing in all its sophisticated beauty. The veneer is then delicately wrapped around the phone, creating an almost impossible to believe effect as the wooden detailing curves around the phone. This veneer is then treated with up to 6 layers of hand applied lacquer with repeated sanding and polishing to create a superb and protective gloss finish.

In conceiving this beautiful phone, Vertu has forged a partnership with Yamaha Corporation. Yamaha’s long history of working with luxury wooden finishes and Vertu’s constant quest for excellence makes this Aster a stunning addition to our range. This limited edition, showcasing the beautifully woven pattern, is limited to 50 pieces only and includes a unique complementary case. To marvel at one for yourself please contact your nearest Vertu boutique.

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Hiroko Imada

Creating a work of art

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Vertu commissioned Japanese artist, Hiroko Imada, to develop the campaign visual concept for Aster Yosegi Wood. Born in Tokyo, Hiroko studied at the Tokyo Zokei University and later at the Slade School of Fine Art (University College London). She has a unique talent in blending traditional Japanese artistic methods with modern technology to create something completely unique. These skills along with her experience in Japanese woodblock Printmaking, and Paper installation using her own Japanese handmade paper, make her the perfect artist to collaborate with as we launch the Aster Yosegi Wood.

Vertu invited Hiroko to develop the campaign visual concept for Aster Yosegi Wood because we wanted to work with a Japanese artist to create a piece of work inspired by the Yosegi wood pattern, which is based on bamboo weaves and fishnets. We chose to collaborate with Hiroko as her wood block printing techniques originated in the Edo Period, the same era as that which the Yosegi craftsmen started working. The resulting piece depicts a beautiful, traditional bamboo grove and was produced using a printing method called 'lithography on plywood', which was invented in Japan.

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